Bhubaneswar, February 09, 2018 – The School Awareness Program envisaged under the Clean E-Bhubaneswar
Project was launched today through the workshop ‘Magic of Electronics’ held at DAV Public School, Kalinga
Nagar. Over 300 students from the 7 th and 8 th standards participated in the workshop. Along with the
awareness activities, this program also marked the commencement of the e-waste collection drive to be
carried out at all participating schools and colleges.
Under the IFC-EU Eco-Cities’ program, the Clean E-Bhubaneswar Project aims to ensure that the city’s e-waste
is collected and recycled in an environmentally responsible manner. To achieve this, the International Finance
Corporation (IFC) of the World Bank Group, in partnership with implementing organizations, Sofies
Sustainability Leaders Pvt. Ltd. and Siddha Development Research and Consultancy (www.sdrc.co.in), seeks to establish a working model for e-waste collection in Bhubaneswar that would be self-sustaining and serve as a model for effective e-waste management in other cities as well. An important aspect of the Clean e-Bhubaneswar project
is to support local authorities including the Bhubaneswar Municipal Corporation and Orissa State Pollution
Control Board in generating awareness among consumers, households, schools, colleges and other institutions
The ‘Magic of Electronics’ workshop is designed as a high-impact program for high school students to create
lasting awareness on e-waste. Module 1 is an interactive info-lesson on basic knowledge about electronics and
e-waste, and gives student’s Insights into key issues related to e-waste through presentations, discussions,
quizzes, and interactive tasks. Module 2 consists of a supervised hands-on ‘tear-down’ session by the students
of their own end-of- life electronic products, typically, mobile devices, that will then be sent for recycling.
The workshop has been designed to motivate students to become advocates for proper e-waste handling and
to motivate collection of e-waste in their communities through an e-waste collection drive and the
competitive inter-school E-waste Collection Challenge. Dedicated e-waste collection bins will be placed at each
participating school and college for the duration of two weeks. The winners of the E-waste Collection
Challenge – the school and the college with the highest volume of e-waste collected will be declared in
The BMC invites schools and colleges to join this initiative and take part in the awareness program. Schools
and colleges can visit the Clean E-Bhubaneswar initiative website http://www.cleanebhubaneswar.in/ or call
the toll-free number 1800-120- 2723 for further information.